The Freemium model is here to stay. People want to try your product before committing to paying for it. Especially advanced users who most likely buy into, at least some aspects of, the Open Source ethos.
WordPress plugins are no exception. This also means that your free version gives away are least one of your best features. The upsell should be tempting, but users have to fall in love with what they get for free.
Here’s my list of plugins I love and the free versions add a ton of value.
We can’t always meet the budgets that people are looking for, but you do get what you pay for. To borrow from the tattoo community, cheap work isn’t good and good work isn’t cheap.
While we haven’t posted a set of values or beliefs or whatever the catchy trend is today, we still have them. Maybe we should? I don’t know. Feels a little disingenuous.
Unpopular take. Most companies say they have values. Hand out cards with them printed on it. Put up posters. Ask the people? Almost all will tell you they don’t resonate or even reach the level that matters. Those people who actually talk to your customers.
So Google right? Analytics, Tag Manager, Console, Optimize, Page Insights. Mainstay products for websites and free. They love us (or want our data) so much that they made it even easier to use these products.
Do you develop software? Project Manage? Set Goals? Roadmap? Need to organize about anything? Did I cover enough keywords there? I’m about to tell you about the dopest solution I’ve found for these and more.
One of my most important mentors taught me this lesson and it applies wider than I think he thought.
In general the concept is in development you are either paying “cash” or “credit”. Paying in cash means that you are settling your debt today. Paying in credit meaning you are waiting until “tomorrow” to take care of something.
Zestful – The Ultimate Employee Perk – From Spot Bonuses to Meal Plans